The Internet of Things (IoT) means everyday objects are now creating data and connecting to the internet. The result is more data - a lot more data. Data we can use in ways we could not have imagined even 10 years ago. Watches now monitor our sleep and keep track of our activities, TVs understand what we say, golf clubs tell us how to improve our swing, and cars, planes or ships make autonomous journeys.
Every company should make it a priority to take some time to determine how it might use the IoT (and the data that it generates) strategically to propel their business.
Improve
decision-making
Understand
customers
Deliver new
customer value propositions
Improve and
optimize operations
Generate an
income and improve the value of the business